Stationery shop makes watches!? 10 questions to ask PAPIER TIGRE! [Part 1]

Papier Tigre, a France -born stationary brand. Products with design and color scheme full of play are popular. Such a collaboration watch with Papier Tigre will be released soon! This time, I asked a designer in Paris, France, who was involved in the production. Introducing collaboration watches in the previous and second part. In the first part, Papier Tigre's thoughts on deep digging and collaboration.


Q1. What kind of brand is Papier Tigre?

A product brand centered on stationery from Paris, France. We started with the desire to start doing something innovative by gathering with creative people.

The key concept of the brand is "Innovation and Creation". Instead of being tied to the category of items, we value elements such as graphics, playfulness, and practicality, and try to create products that users can freely think and enjoy.


Q2. What are you always conscious of design?

Everything that exists in everyday life is the source of inspiration. Especially in the city and the surrounding environment, it is full of bases. For example, various ideas are born in the relationship with friends, family and all communities. You can also get hints by going to see the exhibition, reading, and watching a movie. I always value the events that happen in my life and the reflected scenery, and keep my awareness.


Q3. What do you think about collaboration with Q & Q & Q & Q

When I talked, I wanted to challenge immediately. Q & Q SMILESOLAR has the excellent functionality of "light", "water -resistant", and "optical clock", a variety of color and design variations, and a price that is easy to pick up. It was very exciting to see what kind of happy papier tigre designed on this watch, which is easy to match with children and adults, and it seems to enrich every day.


Q4. Please tell me the concept of the collaboration watch.

We produced based on the concept of "fusion of two brands." Q & Q SMILESOLAR's functions and design elements that Papier Tigre value. In both cases, I was aware that only one claim was not noticeable.


Q5. What kind of members were the collaboration watch production? Also, please tell us about the reaction of the members and the attitude toward the initiatives at that time.

We worked together in Creative Staff in Paris and Tokyo. The design will be decided by the whole team while simulating various variations. While wrapping a sample made of paper around the arm, all the staff were making it while enjoying this, "This is good!" I want to share this Tokimeki as soon as possible.

in conclusion

Up to this point, we asked about Papier Tigre and his thoughts on this initiative. In the second part, about the specific production episode of the collaboration watch. looking forward to!

Read the second part

See the series list